Build top-of-funnel consumer awareness of the Slice app.
Starting with a redefined Slice value proposition, we launched an integrated campaign across television, digital, print, outdoor, and PR. In addition to showcasing the product benefits, we crafted aggressive messaging based on the insight that consumers are getting increasingly dissatisfied with the fees that delivery apps charge both them and their favorite pizzerias.
Creative Direction: Terrence Morash
Art Direction: Kylan Larson
Design: Kylan Larson, Jordan Hall, Terrence Morash
Copy: Terrence Morash, Jenko Kent, Lauren Irwin, Graeme Allister
Video Direction: Jenko Kent
Production Agency: VideoGro