The Best Pizzerias. No Crazy Fees.

Integrated Campaign

The Challenge

Build top-of-funnel consumer awareness of the Slice app.

The Work

Starting with a redefined Slice value proposition, we launched an integrated campaign across television, digital, print, outdoor, and PR. In addition to showcasing the product benefits, we crafted aggressive messaging based on the insight that consumers are getting increasingly dissatisfied with the fees that delivery apps charge both them and their favorite pizzerias.

The Results

  • 30% increase in unaided awareness
  • 60% increase in aided awareness
  • 156% increase in app installs
  • 66% increase in active app users
  • 41% increase in pizza category first consideration

Creative Direction: Terrence Morash
Art Direction: Kylan Larson
Design: Kylan Larson, Jordan Hall, Terrence Morash
Copy: Terrence Morash, Jenko Kent, Lauren Irwin, Graeme Allister
Video Direction: Jenko Kent
Production Agency: VideoGro





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