Launch Shutterstock Editor, a web-based, user-friendly tool that allows non-designers to quickly create professional-looking assets for marketing, advertising, and social media.
This integrated campaign used multiple performance and content marketing channels to drive awareness and usage of the application. Largely targeting small business owners and social media managers, the creative avoided the "creative speak" used to promote more professionally-oriented tools.
Post-beta launch, usage grew by over 1,500% in the first year. Highlights include:
Creative Direction: Terrence Morash
Art Direction: Eric Sams
Design: Brandon Lee, Kate Crotty, Alice Lee, Abbey Katz, Michael Wong
Video Direction/Editing: Derick Rhodes, Niko Brown
Copy: Graeme Allister, Ellie Innis