Leverage Slice and Slice Out Hunger's strengths to help care for front line care workers while supporting small business pizzerias.
In March 2020, frontline care workers were working around the clock while small business restaurants were struggling to stay open with COVID restrictions. We at Slice jumped into action by partnering with nonprofits Slice Out Hunger and Pizza to the Polls to launch Pizza vs. Pandemic. Taking less than 48 hours from conception to launch, Pizza vs. Pandemic pools individual contributions to place large, coordinated orders (50-100 pizzas) from local, independent pizzerias. The tireless care workers get fed and small business restaurants get the orders they need.
Fueled by a robust PR and social media strategy, the impact has been substantial.
Creative/Art Direction: Terrence Morash
Content: Ben Martin
Copy: Lauren Irwin
Design: Jordan Mills
Social Media: Delaney Bedrosian
PR: Moxie, Original Communications