Social Media Content Strategy and Development
Office Depot/OfficeMax’s new advertising campaign emphasized the supplies that enables great work in the office (and at home). We sought to engage consumers on social media and drive traffic to key web properties.
We showcased the breadth of Office Depot/OfficeMax's catalog by crafting imaginative photographic, gif, and video content designed to stop the user's scroll. These included such series as From Where I Stand Instagrams featuring the brand's core audiences, small business-oriented articles about increasing productivity, video vignettes about small businesses putting gear to good work, and more.
In the first 3 months of the campaign, we saw increases in every KPI.
Creative Direction: Terrence Morash
Design: Calvin Gohd, Jessica Mollica
Copy: Anthony Galasso