2018 Shutterstock Creative Trends
Content Marketing Program
The Challenge
Leverage data to increase Brand affinity and awareness of Shutterstock assets.
The Work
Using Shutterstock's annual search data, we were able to determine what content was increasing in popularity year over year. This information allowed us to predict the 11 visual trends that would dominate creativity in 2018. Released as an infographic in static and interactive form, these trends provide a wealth of content for engaging customers and merchandising stock assets. The campaign is being promoted via content marketing, social media, email, and PR.
The Results
Shutterstock Creative Trends report saw incredible results.
- $465K revenue
- 100+ articles and podcasts across the web
- 11K social media engagements
- 12 international speaking sessions
- 3 awards
Creative Direction: Terrence Morash
Art Direction: Florence Lau
Design: Florence Lau, Jenny Forrest, Kia Delgado, Jackelyne Castillo
Video Direction/Editing: Andy LaViolette
Copy: Graeme Allister, Ellie Innis, Michael Maher
The interactive version of the infographic can be viewed at https://www.shutterstock.com/blog/trends/2018-creative-trends.
Video
We created short-form videos to showcase the stock videos and music related to each applicable trend. These were included on the interactive version of the infographic and used on social media.
Social media posts and advertising across multiple languages was critical to disseminating the trends report.
Our 2018 Creative Trends report is live! Explore the major trends of Fantasy, New Minimalism and Space: https://t.co/NJK7wP1Clm #CreativeTrends2018 pic.twitter.com/9RpN0aqcDu
— Shutterstock (@Shutterstock) January 17, 2018
Searches for solar are up 991% and interest in astro increased 671%. The galactic beauty of the space trend will feature prominently this year: https://t.co/NJK7wP1Clm #CreativeTrends2018 pic.twitter.com/xoeulMG2sW
— Shutterstock (@Shutterstock) January 18, 2018
Mit um 435 % gestiegenen Suchanfragen nach �holografisch� sticht die bunte Farbpalette dieses Trends heraus und muss weiter beobachtet werden. Holografische Effekte sind vielseitig einsetzbar und 2018 Trend: https://t.co/0S8odJ0cRr #CreativeTrends2018 pic.twitter.com/ouT9V4sutK
— Shutterstock.de (@shutterstockDE) January 18, 2018
Even More Work
