Hello.
I’m Terrence, a creative leader who loves building meaningful brands, creating results-driven work, and forming modern teams for growth-oriented companies. I currently lead brand, creative, and public relations for Slice, where we’re keeping mom and pop restaurants thriving. Ask me how.
Recent Work
A Bit About Me
Brand Strategist
Building a strong brand comes from clarity of purpose and consistency of execution. From Slice to Shutterstock, I’ve developed and implemented memorable brands for startups and established companies alike.
Results Driven
Great work should be as effective as it is enticing. From targeted paid media to brand awareness-driving campaigns, I look to data-driven insights to ensure effective marketing creative and content.
Seasoned Leader
Developing and managing multidisciplinary teams for today's creative needs is one of my strengths. I have ample experience leading large, global teams of in-house and freelance creatives, as well as agencies.
Collaborative
My time in-house and within agencies has honed my ability to galvanize cross-functional teams towards common goals, particularly between Product and Marketing teams within tech brands.
Creative Evangelist
At home presenting work and speaking about creativity, I regularly appear on stage and in the media, including recent talks at the Cannes Lions Festival and Adweek New York.
Broad Experience
I have led multi-channel creative across a wide variety of B2C and B2B industries, from technology to non-profit. Check out LinkedIn or my résumé to get the full picture.
Work History
Slice / VP, Head of Brand and Creative
New York, NY / February 2019 – Present
- Lead brand, marketing creative, and public relations for start-up that provides ordering tech, data, and services for independent pizzerias
- Develop branding, content, social media, and integrated marketing campaigns to drive customer growth and brand awareness
- Increased aided brand awareness 60% and app installs 156% during Q4 2020/Q1 2021 campaign
- Grew media impressions for Slice 61% yoy in 2020, including a $7.9M AVE in November/December
- Developed pitch materials for and oversaw public announcement of $43MM Series C and $40MM Series D raises
- Spearheaded campaign that raised $788K+, fed 235K+ people, and supported 2K small businesses during COVID while generating 1.3B impressions for Slice
- Manage multi-disciplinary creative, content, and communications teams
- Oversee partner agencies for production and acquisition creative
Dia&Co / Head of Creative
New York, NY / February 2018 – February 2019
- Oversaw brand and marketing creative for technology-driven, Sequoia Capital-backed, fashion start-up
- Told brand stories through data-influenced content programs, social media, and major event activations
- Partnered with growth/acquisition team to execute high velocity performance marketing campaigns
- Managed a diverse art, photography, editorial, and fashion team
Shutterstock / Creative Director
New York, NY / August 2016 – January 2018
- Led the development of creative deliverables for $530MM+ global technology company and its sub-brands Offset, Bigstock, Freestock, and PremiumBeat
- Executed brand and performance marketing initiatives across multiple international markets, including display, CRM, demand gen, content, and social media
- Managed multinational team of art directors, designers, writers, video editors, and freelancers
- Assigned projects, verify deadlines, manage budget, and present creative
- Spoke on behalf of the company for conferences, events, podcasts, and media
AGAIN Interactive / Creative Director
Morristown, NJ / July 2010 – July 2016
- Served as lead creative for digital/social media agency
- Set creative strategy across clients including Panasonic, Proactiv, Celebrity Cruises, Heineken, SKYY Vodka, and Office Depot OfficeMax
- Created and executed campaigns, websites, social media content, direct marketing and other initiatives
- Managed and mentored creative team and broader agency workforce
Rosetta / Creative Director
New York, NY / February 2009 – June 2010 (Rosetta is now SapientRazorfish)
- Led creative for over $10MM of business, including Citizens Bank and Amgen accounts
- Initiatives included website redesigns, mobile experience development, and direct campaigns
- Work focused on financial services and pharmaceuticals
- Managed creative teams as well as external resources
Zeta Interactive / Creative Director
New York, NY / November 2007 – January 2009
- Served as a creative lead for the agency
- Set creative strategy for diverse online marketing initiatives
- Led client presentations including capabilities pitches and creative presentations.
- Clients included Chase, Diageo, Kaplan, Dun & Bradstreet, Allergan, Botox Cosmetic, and Johnson & Johnson
Adverb Media/Temel / Design Director
Boonton, NJ / September 2006 – November 2007 (Acquired by Zeta Interactive)
- Led creative strategy on diverse interactive and branding projects
- Presented creative capabilities pitches, design presentations, and client workshops
- Directed and designed interactive and print projects for clients including Yellow Book, Cephalon, The Seeing Eye, and HP
Photographic Resource Center / Executive Director
Boston, MA / August 2000 – September 2006
- Established and executed programmatic and administrative vision for non-profit gallery and education center
- Oversaw all marketing and audience development initiatives
- Managed staff and sizeable volunteer community
Barash Advertising / Graphic Designer
State College, PA / July 1997 – August 1998
- Created designs for a variety of complex print and interactive assignments
- Provided original photography and illustrations
Brands I've Helped
My experience across a diversity of industries gives me a unique perspective on brand building.
Recent Appearances
Young Guns 15 / Judge
Adweek New York / Speaker, Creative Shorts
Adweek New York / Panelist, The Creative Carousel
Adweek New York / Debater, Creatives Take on the Analysts
Cannes Lions Festival / Co-Speaker, Hyper-Reality: The Risks and Rewards of Surreal Visuals in Advertising
Cannes Lions Festival / Debater, Hyper-Reality Debate with Creative Pool
Cannes Lions Festival / Panelist, Re-Imagining Superheroes: What Can Wonder Woman Teach Us About Female Leadership
A+E Networks / Biography / Interview, Cannes Lions
Fstoppers / Interview, Shutterstock Creative Trends
HOW Design Live / Speaker, 2017 Shutterstock Creative Trends
HOW Design Live Podcast / Interview, Podcast Episode 56: Terrence Morash on Shutterstock’s 2017 Trends
Northside Festival / Speaker, 2017 Shutterstock Creative Trends
The Employer Branding Podcast / Interview, 2017 Shutterstock Creative Trends
Social Media Week NY / Co-Speaker, Stand Out from the Crowd with High-Performing Visual Content
MAKE / Speaker, Consistent Branding for the Win
Recent Awards
Fast Company / Most Innovative Company Award
Deloitte / Deloitte Technology Fast 500
Big Awards for Business / Business Entrepreneur Award
One Screen Award / Best Movie Poster
Internet Advertising Competition Award / Best Events Interactive Application
Internet Advertising Competition Award / Best Retail Social Media Campaign
SoMe Award / Breaking Social
PR News Social Media Icon Award / Interactive Media
PR Daily Honorable Mention / Best Online Marketing Campaign
Interactive Media Awards / Outstanding Achievement-Financial Information
Adobe Site of the Day Award