Content Marketing Program
Leverage data to increase Brand affinity and awareness of Shutterstock assets.
This interactive infographic uses Shutterstock search data to forecast what the visual trends for the coming year will be. Each section of the infographic details a specific trend while linking users over to curated collections of related images.
The campaign was promoted via content marketing, social media, and PR, for which I served as the spokesperson. The content was later incorporated into winback campaigns for performance marketing.
The trends have been shared widely on social media and picked up by media outlets across the world. I also had the pleasure of being interviewed by several blogs and podcasts, including How Design Live.
Creative Direction: Terrence Morash
Art Direction: Florence Lau
Design: Florence Lau, Kate Crotty, Abbey Katz, Michael Wong
Video Direction/Editing: Niko Brown
Copy: Graeme Allister, Ellie Innis