Shutterstock

Shutterstock Editor Launch

Product Launch

The Challenge

Launch Shutterstock Editor, a web-based, user-friendly tool that allows non-designers to quickly create professional-looking assets for marketing, advertising, and social media.

The Work

This integrated campaign used multiple performance and content marketing channels to drive awareness and usage of the application. Largely targeting small business owners and social media managers, the creative avoiding the "creative speak" used to promote more professionally-oriented tools.

The Results

Post-beta launch, usage grew by over 1,500% in the first year. Highlights include:

  • 500K unique users per month
  • 50K image downloads per month

Creative Direction: Terrence Morash
Art Direction: Eric Sams
Design: Brandon Lee, Kate Crotty, Alice Lee, Abbey Katz, Michael Wong
Video Direction/Editing: Derick Rhodes, Niko Brown
Copy: Graeme Allister, Ellie Innis

Carbona rebranding and social media content

Carbona
Brand Site and Content Refresh

Branding, UI/UX, Display, Content, Social