Interactive Event Activation
Proactiv had a problem with its beauty conference presence. Visitors were good at snatching free product without sticking around to learn more about it. The brand needed a better way to engage fans, educate them about product benefits, and capture leads.
We featured a sensory-stimulating, interactive game where visitors had the chance to not only win free product, but also receive information and tips about how to get the most out of that product.
With steady traffic and enthusiastic crowds, Proactiv had a winner!
Creative Direction: Terrence Morash
Art Direction: WaiMay Cheng
Design: WaiMay Cheng, Jessica Mollica
Copy: Elizabeth Gervais
Producer: Jeff Kemp
Photo Credit (top): Marcin Muchalski Interiors