Office Depot

1D+OD Together

Social/Digital Campaign

The Challenge

Office Depot partnered up with super-boy-band One Direction to take a stand against a gigantic problem — bullying (and yes, to sell some co-branded swag). Leveraging their young fans' willingness to share anything related to the band on social media, we raised awareness of the campaign to unprecedented levels.

The Campaign

The #Together campaign offered social sharing opportunities across all touch points. On the #Together microsite, fans could find and share information about education programs, gear, and the latest social media content. Fans could also use the images they shared using #Together to create a custom Facebook cover and social profile that would position them next to their favorite boy from the band. In-store, fans were able to take advantage of an augmented reality standee to create lifelike photos with the band or watch exclusive videos.

The Results

The results were outstanding.

  • 1.2MM microsite visits
  • 491MM social media impressions across 72MM unique users
  • $500K+ in online sales, a portion of which supported anti-bullying charities

Creative Direction: Terrence Morash
Design: Calvin Gohd
Copy: Anthony Galasso, Alana Massey

SKYY Vodka's #BePartOfTheArt storefront in New York City

SKYY Vodka
#BePartOfTheArt Campaign

UI/UX, Display, Social, Experiential

Carbona ecommerce website and social media content

Brand Website and Content Refresh

Branding, UI/UX, Display, Social