Website Design and Management
Office Depot needed to maximize its racing team sponsorship and build affinity from the small business saturated NASCAR market.
In addition to an energetic, highly visual design, we implemented a series of content initiatives designed to keep fans returning. From regular updates to the home page hero images, to new computer wallpapers every week, to exclusive Q&As with the crew, OfficeDepotRacing.com was one of the most visited properties in NASCAR.
The team was also used to attract fans to Office Depot's stores. During regular signing events, we held live-stream interviews with driver Tony Stewart. Fans were able to not only watch online, but could also Tweet us their questions.
Our efforts maximized the retailer’s sponsorship.
Creative Direction: Terrence Morash
Design: Terrence Morash, Leigh-Ann Bartsch, Wai May Cheng
Copy: Alana Massey, Paige Zangoglia