Office Depot

Gear Love

Social Media Content Strategy and Development

The Challenge

Office Depot/OfficeMax’s new advertising campaign emphasized the gear that enables great work in the office (and at home). To accentuate that positioning, we developed content for each individual social account that was curated to the specific interests of those users.

The Content

With an emphasis on highly visual photographic imagery, gifs, and videos that showcased the breadth of Office Depot/OfficeMax’s catalog, our content was designed to elicit engagement and drive traffic to key web properties. This content included a series of "From Where I Stand" Instagrams (featuring the brand's core audiences), small business-oriented articles about increasing productivity, video vignettes about small businesses putting gear to good work, and more.

The Results

In the first 3 months of the campaign, we saw increases in every KPI.

  • 30MM+ impressions across all channels
  • Engagement rates increased across all channels including a doubling on Twitter
  • Fan growth of at least 5% on all channels and over 30% on Instagram

Creative Direction: Terrence Morash
Design: Calvin Gohd, Jessica Mollica
Copy: Anthony Galasso

Get your cookout into gear. #GearUpForGreat #BBQ #Cheeseburger #Summer

A post shared by Office Depot (@officedepot) on

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