Social Media Content Strategy and Development
Office Depot/OfficeMax’s new advertising campaign emphasized the gear that enables great work in the office (and at home). To accentuate that positioning, we developed content for each individual social account that was curated to the specific interests of those users.
With an emphasis on highly visual photographic imagery, gifs, and videos that showcased the breadth of Office Depot/OfficeMax’s catalog, our content was designed to elicit engagement and drive traffic to key web properties. This content included a series of "From Where I Stand" Instagrams (featuring the brand's core audiences), small business-oriented articles about increasing productivity, video vignettes about small businesses putting gear to good work, and more.
In the first 3 months of the campaign, we saw increases in every KPI.
Creative Direction: Terrence Morash
Design: Calvin Gohd, Jessica Mollica
Copy: Anthony Galasso