Website and Interactive Components
Our redesign of BotoxCosmetic.com aimed to address the biggest challenges that Allergan faced — confirming how the treatment works and visualizing treatment. In addition to providing detailed information about the product itself, we created two effective interactive sections. Within Success Stories, an on-demand video player allowed users to load up testimonial responses to common questions. In the Treatment Visualizer, users were able to upload a selfie and envision how Botox could treat their problem areas. Both sections proved to be highly visited and engaged with.
Creative Direction: Terrence Morash
Art Direction: Terrence Morash
Design: Wai May Cheng