Interactive Testimonial Component
With the development of BotoxCosmetic.com, we also introduced a Success Stories section of the site. Instead of linear 5 minute testimonial videos, we created an interactive component where users could load up video responses to common questions, on-demand.
Stylistically, we incorporated b-roll of the customer engaging in everyday activities (e.g., taking care of children, playing tennis, walking the dogs) to show how the treatment did not impact their active lifestyles.
Creative Direction: Terrence Morash
Art Direction: Terrence Morash
Design: Wai May Cheng
Video Direction: John Rhee