Treatment Websites and Collateral
Launch a patient-focused web presence for an osteoporosis treatment upon FDA approval.
We created several phases of the Prolia website. The first launched within 24 hours of FDA approval. Phase 2 was a fast follower where we were able to add more consumer-friendly information. The phase 3 concept took a holistic view of our patient's health using an online magazine structure. Helpful wellness articles were interwoven with information about Prolia. Collateral and digital advertising were used to further build consideration and encourage users to consult with a doctor.
Creative Direction: Terrence Morash
Design: Damien Girardi, Rob Roan
Copy: Chuck Wells