Shutterstock

2018 Shutterstock Creative Trends

Content Marketing Program

The Challenge

Leverage data to increase Brand affinity and awareness of Shutterstock assets.

The Work

Using Shutterstock's annual search data, we were able to determine what content was increasing in popularity year over year. This information allowed us to predict the 11 visual trends that would dominate creativity in 2018. Released as an infographic in static and interactive form, these trends provide a wealth of content for engaging customers and merchandising stock assets. The campaign is being promoted via content marketing, social media, email, and PR.

The Results

Performance data is still coming in for this year's report. However, the 2017 Shutterstock Creative Trends report saw incredible results. This year's report is expected to surpass the 2017 results seen below.

  • $465K revenue over 2017
  • 100+ articles and podcasts across the web
  • 11K social media engagements
  • 12 international speaking sessions
  • 3 awards

Creative Direction: Terrence Morash
Art Direction: Florence Lau
Design: Florence Lau, Jenny Forrest, Kia Delgado, Jackelyne Castillo
Video Direction/Editing: Andy LaViolette
Copy: Graeme Allister, Ellie Innis, Michael Maher

The interactive version of the infographic can be viewed at https://www.shutterstock.com/blog/trends/2018-creative-trends.

Email

Video

We created short-form videos to showcase the stock videos and music related to each applicable trend. These were included on the interactive version of the infographic and used on social media.

Social media posts and advertising across multiple languages was critical to disseminating the trends report.

Instagram

Twitter

Facebook

LinkedIn