Hello.

I'm Terrence, seasoned in-house and agency Creative Director, occasional speaker, and glutton for branding and marketing. I also ride bikes, take photos, do dad things, and am snooty about coffee.

Shutterstock Creative Trends content marketing campaign

Shutterstock
2018 Creative Trends
Content Marketing Campaign

UI/UX, Email, Display, Content, Video, Social

Shutterstock Editor product launch

Shutterstock
Shutterstock Editor
Product Launch

UI/UX, Email, Display, Content, Social

Elf Yourself digital and social media campaign

Office Depot
Elf Yourself
Digital/Social Campaign

UI/UX, Email, Display, Content, Social

Office Depot's #Together digital and social media campaign with One Direction

Office Depot
1D+OD #Together Digital/Social Campaign

UI/UX, Display, Social, Experiential

Carbona ecommerce website and social media content

Carbona
Life Unstained
Brand Website and Content Refresh

Branding, UI/UX, Email, Social, Content

A Bit About Me

results driven

Results Driven

Great work should be as effective as it is enticing. From segmented CRM programs, to targeted paid media campaigns, I look to data-driven insights to ensure effective marketing creative.

brand zealot

Brand Zealot

From upholding brand standards, to developing new identity systems, to translating brands into new channels, I am passionate about branding and the growing influence of technology on it.

seasoned leader

Seasoned Leader

Fostering cohesion and personal development across multidisciplinary teams is one of my strengths. I have ample experience leading large, global teams of in-house and freelance creatives.

communicator

Collaborative

The smartest work comes from trust and collaboration. Years of experience both in-house and within agencies have honed my client services skills with internal and external stakeholders alike.

creative evangelist

Creative Evangelist

At home presenting work and speaking about creativity, I regularly appear on stage and in the media, including recent talks at the Cannes Lions Festival and Adweek New York on behalf of Shutterstock.

broad experience

Broad Experience

I have led multi-channel creative across a wide variety of B2C and B2B industries, from technology to non-profit. Check out LinkedIn or my résumé to get a better picture of my career.

Download Résumé

work history

Work History

Dia&Co / Head of Creative
New York, NY / February 2018 – Present

  • Lead creative for online personal styling service for women sizes 14 and up
  • Develop and evolve the company's branding
  • Oversee editorial and social media strategy
  • Establish and manage effective project workflows for a variety of on- and offline projects

Shutterstock / Creative Director
New York, NY / August 2016 – January 2018

  • Led the development of creative deliverables for $530MM+ global technology company and its sub-brands Offset, Bigstock, Freestock, and PremiumBeat
  • Executed brand and performance marketing initiatives across multiple international markets, including display, CRM, demand gen, content, and social media
  • Managed multinational team of art directors, designers, writers, video editors, and freelancers
  • Assigned projects, verify deadlines, manage budget, and present creative
  • Spoke on behalf of the company for conferences, events, podcasts, and media

AGAIN Interactive / Creative Director
Morristown, NJ / July 2010 – July 2016

  • Served as lead creative for digital/social media agency
  • Set creative strategy across clients including Panasonic, Proactiv, Celebrity Cruises, Heineken, SKYY Vodka, and Office Depot OfficeMax
  • Created and executed campaigns, websites, social media content, direct marketing and other initiatives
  • Managed and mentored creative team and broader agency workforce

Rosetta / Creative Director
New York, NY / February 2009 – June 2010 (Rosetta is now SapientRazorfish)

  • Led creative for over $10MM of business, including Citizens Bank and Amgen accounts
  • Initiatives included website redesigns, mobile experience development, and direct campaigns
  • Work focused on financial services and pharmaceuticals
  • Managed creative teams as well as external resources

Zeta Interactive / Creative Director
New York, NY / November 2007 – January 2009

  • Served as a creative lead for the agency
  • Set creative strategy for diverse online marketing initiatives
  • Led client presentations including capabilities pitches and creative presentations.
  • Clients included Chase, Diageo, Kaplan, Dun & Bradstreet, Allergan, Botox Cosmetic, and Johnson & Johnson

Adverb Media/Temel / Design Director
Boonton, NJ / September 2006 – November 2007 (Acquired by Zeta Interactive)

  • Led creative strategy on diverse interactive and branding projects
  • Presented creative capabilities pitches, design presentations, and client workshops
  • Directed and designed interactive and print projects for clients including Yellow Book, Cephalon, The Seeing Eye, and HP

Photographic Resource Center / Executive Director
Boston, MA / August 2000 – September 2006

  • Established and executed programmatic and administrative vision for non-profit gallery and education center
  • Oversaw all marketing and audience development initiatives
  • Managed staff and sizeable volunteer community

Barash Advertising / Graphic Designer
State College, PA / July 1997 – August 1998

  • Created designs for a variety of complex print and interactive assignments
  • Provided original photography and illustrations
clients

Clients

I've been fortunate to work with interesting clients across a diverse set of industries.

recent appearances

Recent Appearances

Young Guns 15 / Judge
Adweek New York / Speaker, Creative Shorts
Adweek New York / Panelist, The Creative Carousel
Adweek New York / Debater, Creatives Take on the Analysts
Cannes Lions Festival / Co-Speaker, Hyper-Reality: The Risks and Rewards of Surreal Visuals in Advertising
Cannes Lions Festival / Debater, Hyper-Reality Debate with Creative Pool
Cannes Lions Festival / Panelist, Re-Imagining Superheroes: What Can Wonder Woman Teach Us About Female Leadership
A+E Networks / Biography / Interview, Cannes Lions
Fstoppers / Interview, Shutterstock Creative Trends
HOW Design Live / Speaker, 2017 Shutterstock Creative Trends
HOW Design Live Podcast / Interview, Podcast Episode 56: Terrence Morash on Shutterstock’s 2017 Trends
Northside Festival / Speaker, 2017 Shutterstock Creative Trends
The Employer Branding Podcast / Interview, 2017 Shutterstock Creative Trends
Social Media Week NY / Co-Speaker, Stand Out from the Crowd with High-Performing Visual Content

Terrence Morash speaking at Adweek NYC Terrence Morash speaking on a panel at Adweek NYC
recent awards

Recent Awards

One Screen Award / Best Movie Poster
Internet Advertising Competition Award / Best Events Interactive Application
Internet Advertising Competition Award / Best Retail Social Media Campaign
SoMe Award / Breaking Social
PR News Social Media Icon Award / Interactive Media
PR Daily Honorable Mention / Best Online Marketing Campaign
Interactive Media Awards / Outstanding Achievement-Financial Information
Adobe Site of the Day Award